My ads shown here are all part of bigger campaigns, each made up of about 6 to 10 ads.
From briefs to ideas to execution, working with world class photographers: William Albert Allard, Harry De Zitter, David Thorpe, Lord Snowdon, John Swannell ,Graham Ford, Stak Aivaliotis, Elliott Erwitt, Barney Edwards, Lester Bookbinder...
I create concepts for brands, as well as packaging that best illustrates the positioning.
Brand ideas need to be attractive, but also simple, memorable and relevant.
This is the work for brands at the upstream exploratory stage, before it goes to consumer testing… conceptualising new product and packaging ideas, bringing insights and strategy to life for brand positionings, creating a pipeline for innovation or clarifying a brand architecture.
Like a great piece of copy, a well designed book should tell a good story.
Thought provoking, inspiring and visually rewarding, it should hold your interest from start to finish.
The first book here, ‘Discovery’ (art direction, typography and Illustrations) was commissioned by the US Secretary of State for President George Bush.
Logos need to visually communicate the unique identity of the brand and what it stands for.
A good logo design can only come from an excellent piece of strategic thinking that allows you to get to a big idea and create something truly iconic.
I did jewellery design as a way to translate creative ideas into something 3D.
Much like bringing a creative idea to life on a page, this is a way of making an idea live in a more tactile, tangible and instantly gratifying way.
